The object of the contract is the provision of digital marketing services for RENFE Viajeros, SME, SA

The main objectives pursued are to optimize the user experience, improve segmented communication and personalization according to customer preferences, improve the efficiency and ROI of marketing actions, align communication efforts between the area of marketing and other Renfe areas involved in digital marketing and reduce customer acquisition costs.

The main objectives pursued are to optimize the user experience, improve segmented communication and personalization according to customer preferences, improve the efficiency and ROI of marketing actions, align communication efforts between the area of marketing and other Renfe areas involved in digital marketing and reduce customer acquisition costs.