Mobility themes, such as basic accessibility, road charges, port expansion, etc. affect many actors, citizens and companies, from different perspectives and with varying impact. A well-thought-out communication and participation strategy, a well-founded implementation plan and well-thought-out concrete communication products are therefore necessary, with attention for people and society and with an eye for the (evaluation of) effects in the short, medium and long term. This, so that the measure is widely supported upon introduction and effectively encourages behavioral change and beneficial effects at different levels. The correct framing of the effectiveness of a measure and the careful elaboration of a communication and participation strategy are crucial.

See specifications.