The aim of the procurement is to provide marketing services for the positioning of Berlin as a fashion location as well as the support and implementation of the twice-yearly Berlin Fashion Week.

To this end, Berlin Partner intends to conclude a framework agreement in the three lots below from 1 September 2023.

Lot 1: Marketing services for Berlin as a fashion location, including support for the Berlin Fashion Week campaign

Lot 2: Invitation and Guest Management Berlin Fashion Weeks

Lot 3: PR activities Berlin Fashion Weeks

Marketing services for Berlin as a fashion location, including support for the Berlin Fashion Week campaign

Invitation and guest management Berlin Fashion Weeks - Among other things, the conception, organization and implementation, including assumption of overall responsibility, coordination with the client.

PR activities Berlin Fashion Weeks - Among other things, strategic PR consulting, development of an overall concept including communication strategy based on the current situation and objectives, project management including coordination and scheduling.