Advertising and marketing services | Tenderlake

Advertising and marketing services

Contract Value:
-
Notice Type:
Contract Notice
Published Date:
15 November 2022
Closing Date:
14 December 2022
Location(s):
DE DEUTSCHLAND (DE Germany/DEUTSCHLAND)
Description:
Benefits to support the implementation of the school competition on development policy and its accompanying measure, the song contest "Dein Song für EINE WELT" in the years 2023 / 2024

On behalf of the German Federal Ministry for Economic Cooperation and Development, Engagement Global organises the school competition on development policy and its accompanying measure - the song contest "Dein Song für EINE WELT" every two years. The object of the award is the conclusion of framework agreements for services to support the school competition and the song contest in the years 2023-2024.

The benefits are divided into the following six lots:

- Lot 1: Technical services (databases, web sites, registration modules)

- Lot 2: Content (graphic and content-related design of websites and materials, inclusion of competition entries, document management, partner acquisition)

- Lot 3: Event management (evaluation procedure, evening program, award ceremony, supporting program)

- Lot 4: Social Media and Application

- Lot 5: Press relations

- Lot 6: Musical components

A separate framework agreement is to be concluded for each lot. Tenders may be submitted for one or more lots.

Technology (databases, websites, login modules)

Lot 1 (Technology) includes work in the field of technology (databases, websites, registration modules) for the school competition and song contest. This includes: Upgrade of the Typo 3 version, analysis, concept and setup of a new database for the school competition and song contest, technical support of the database, cleanup and exports in connection with database, archiving of the competition entries, operation of the website for school competition as well as technical support, revision of the print material order, forwarding of orders, activation of the website and its functions, creation of website subpages for the School competition, publication of tender documents and teaching materials on website, creation of a digital material collection of the documents of the event, installation of new functions on website, creation of an interactive map for event on website, continuous review of the responsive technology of the website and support of the user voting tool.

Content (graphic and content-related design of websites and materials, inclusion of competition entries, jury procedures, certificate management and partner acquisition)

Lot 2 (Contents) contains the description of the work in the area of content (graphic and content-related design of websites and materials, inclusion of competition entries, jury procedure, certificate management, partner acquisition) for the school competition and song contest. This includes the following agency services: legal advice (copyright, media and contract law) and translation of the corresponding documents, creation of the overall design for the school competition and song contest (design, name, theme), implementation of the overall design in all means of communication for print and digital use (print materials, online presences, website, newsletter, social media), preparation of teaching materials, tender documents for the promotion of the competition, Collections of material, link collections, newsletters as printed matter and in electronic form as a barrier-free version, which are made available to the user on the website, constant updating of the websites and provision of the latest information, inclusion of competition entries for the school competition and song contest, preparation of the preliminary jury procedure and the jury procedure, implementation of certificate management, implementation of partner acquisition for school competitions and Song contest and administration of partner funds, spring mail for event, suggestions for speakers, inclusion of further competition entries, production of explanatory video, suggestions for pedagogical quality assurance, conception work for accompanying booklet, preparation of documents for event, support in contribution review, photographer for main jury, obtaining bank details, graphic services in document management, content expansion of the website.

Event management (evaluation procedure, evening program, award ceremony, supporting program)

Lot 3 (Event Management) contains work in event management (evaluation procedure, evening program, award ceremony, supporting program) for the school competition and song contest. Organisation of the premises for workshops, pre-jury and jury meetings, the evening programme and the award ceremony including technology, furniture, catering and transfers. Organisation of catering/catering for participants, preliminary jury and jury, the evening before the event and the award ceremony. Organization of planning meetings and livestreams. Takeover of travel management and caregivers for the events. Organisation of moderations, make-up artists and photographers. Creation of speech cards for further speakers. Creation of signs for routing and roll-ups, banners, etc. Organization of security, insurance and approval of events and photographic documentation. Transmission of information on the target group. Organization of the transfer. Implementation support. Conception of introductory films. Design, create and send information and material to teachers. Organisation of the award ceremony and moderation. Presentation of certificates and cheques to winners. Creation of print material for events and award ceremonies. Recording, revision and completion of the main jury meeting of the Song Contest. Filming, revision and completion of a documentary film of the second main jury meeting of the Song Contest as well as another event/concert; Planning and implementation of a youth event including concert for the school competition and Song Contest der Technik for events.

Social Media and Application

Lot 4 ("Social Media and Application") contains the planning and execution of the handover dates, the coordination with the services of other trades; Revision of the Facebook pages, the Instagram accounts and the Youtube channels of the school competition and the song contest. Organization of the kick-off actions, applications, interviews, shoutouts and the graphic elements of the school competition and the song contest. Provision of consulting services and success checks, execution of editorial planning and publications, creation of short clips and snippets. Interviews and shoutouts. Create a live ticker. Takeover of channel support in the field of social media. Creation of the concept and implementation of the application measures Takeover of the uploads for YouTube. Assumption of the application measures. Planning and implementation of further interactive or viral actions. Research for trade fairs and placement of information. Placements in the newsletter. Data collection and collection, evaluation, statistics. Upload to Soundcloud. Start of new rounds of competition. User voting. Release of EINE WELT album. Development of further measures and further interactive actions. Taking over the preparatory measures for the next round of the competition, creating a concept for community management for the social media channels of the school competition and the song contest, promoting the livestream for the award ceremony of the school competition, promoting an additional youth event and concert as well as other application measures for the school competition and the song contest.

Press

Lot 5 ("Press work") contains the planning and execution of the handover dates, the coordination with the services of other trades; Conception of the specifications, cornerstones and contractual services of the press work for the school competition and the song contest. Data collection and collection, evaluation, statistics and documentation of press reports. Preparation and coordination of press releases and press announcements. Planning and implementation of the topic announcement, round starts, submission phase, award ceremony and additional information work on the school competition and the song contest. Planning and implementation of the activities for the main jury, the music video, the release of a "One World Album" and additional information work on the school competition and the song contest. Preparation and provision of documents for the creation of press kits and filling of press kits, support and advice of at least three press kits per round. Taking over the preparatory measures for the next round of the competition, promoting an additional youth event including a concert for the school competition and the song contest. Further coordination and further press work will be carried out in 2023 and 2024

musical components

Lot 6 ("musical components") contains the planning and execution of the handover dates, the coordination with the services of other trades; Conception of the specifications, cornerstones and contractual services for the musical components of the school competition and the Song Contest with regard to the preliminary jury and main jury also with regard to the technology, preparation of the sequence planning and support for the performances of the TOP 5 finalists of the Song Contest and other artists, coordination of the overall concept for the second jury meeting. Organization of song production and coaching of the winner, production of an album with the winning song. Creation of a production plan and takeover of the travel management as well as the backing track for the songs of the TOP 5, follow-up of winning songs, organization and payment of digipaks and booklets, a CD compilation entitled "Eine-Welt-Album" Vol. 5. Production of the music video for the "One World Song". Consulting for the area "events", organization of rehearsals and coaching for up to 7 winning groups, acquisition of 1 - 2 musicians to support the evening program, advice on patent acquisition; in the application activities and events. Preparatory services for the next round of competition, promotion of another additional concert; Organization and implementation of a two-day workshop program with musical and development policy content, creation of a sound recording for the "One World Album".

Download full details as .pdf
The Buyer:
Engagement Global gGmbH
CPV Code(s):
55000000 - Hotel, restaurant and retail trade services
55100000 - Hotel services
55110000 - Hotel accommodation services
55500000 - Canteen and catering services
55510000 - Canteen services
55511000 - Canteen and other restricted-clientele cafeteria services
60000000 - Transport services (excl. Waste transport)
60100000 - Road transport services
72000000 - IT services: consulting, software development, Internet and support
72200000 - Software programming and consultancy services
72210000 - Programming services of packaged software products
72400000 - Internet services
72413000 - World wide web (www) site design services
79100000 - Legal services
79111000 - Legal advisory services
79120000 - Patent and copyright consultancy services
79121000 - Copyright consultancy services
79140000 - Legal advisory and information services
79300000 - Market and economic research; polling and statistics
79340000 - Advertising and marketing services
79416000 - Public relations services
79540000 - Interpretation services
79570000 - Mailing-list compilation and mailing services
79571000 - Mailing services
79820000 - Services related to printing
79821000 - Print finishing services
79822500 - Graphic design services
79823000 - Printing and delivery services
79952000 - Event services
79960000 - Photographic and ancillary services
79961000 - Photographic services
79961100 - Advertising photography services
92000000 - Recreational, cultural and sporting services
92100000 - Motion picture and video services
92110000 - Motion picture and video tape production and related services
92300000 - Entertainment services
92310000 - Artistic and literary creation and interpretation services