The Airport Express Train (Norwegian: Flytoget) needs a professional and innovative advertising agency partner with the ability to convert Flytoget´s communication strategy to efficient market campaigns.
In the next few years, we will work with creating innovation in several areas that shall be communicated to Norwegian and international customers.
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To ensure the Airport Express Train's (Norwegian: Flytoget) ambitions regarding future expansion and good users' experiences, we request a professionally strong and innovative advertising agency partner who is able to promote Flytoget's market communication strategy and provide efficient market campaigns. A new advertising agency will be an essential element in Flytoget by assisting in further differentiation and strengthening the brand, developing distinct and creative advertising, and ensuring tactical market communication.
We would like a provider that:
- Is strong strategically and that actively uses insight to develop the advertising ideas, and that is an important part in the further development of the brand strategy and marketing plan in close cooperation with the Flytoget's marketing team.
- Is highly creative, have experience in creating distinct and effective advertising and do not give up until the best possible result is achieved.
- Is curious and wants to familiarize oneself very well with Flytoget's situation and marketing plan to achieve a basic understanding of Flytoget, our challenges and opportunities.
- Is proactive and do not limit oneself to briefs, but are equally looking for areas of opportunity and ideas together with Flytoget's marketing team.
- Has a strong professional engagement, which is just as enthusiastic about the small ideas as the big campaigns. Closely follows the launch in its process, is interested in learning and further develops and optimizes campaign elements in the process in collaboration with Flytoget.
- Has a challenging mentality, is proactive, creative, and curious, with proposals for improvements and new solutions, and that has a good overview of the national and international trends of the various target groups and media.