Ticketing software for Kultur Ruhr GmbH

Kultur Ruhr GmbH in its present form was founded in 2001 on the suggestions of the International Building Exhibition Emscher Park (1989-1999). It is characterized by the production and mediation of contemporary and interdisciplinary art throughout the cultural metropolis of the Ruhr.

Kultur Ruhr GmbH currently consists of four independent programme pillars: Ruhrtriennale, Chorwerk Ruhr, Tanzlandschaft Ruhr and Urbane Künste Ruhr. With the latest programme area Urban Arts Ruhr, since the end of 2011, Kultur Ruhr GmbH is building on the key experiences of the Capital of Culture RUHR.2010. A separate artistic director is appointed for each pillar of Kultur Ruhr GmbH. In this way, each area is given an independence in terms of content, which is also visible to the outside world. Urbane Künste Ruhr, Chorkwerk Ruhr and Pact Zollverein as part of Tanzlandschaft Ruhr contribute to the Ruhrtriennale with artistic projects.

As part of the project, Kultur Ruhr GmbH is putting ticketing out to tender for all projects over the next six years. The special requirements for the distribution system result in particular from the planned business model:

- Kultur Ruhr GmbH organises the Ruhrtriennale every year. Over a period of 6 weeks, 120 - 140 appointments will be held at 10-20 locations.

- A total of approx. 50,000 tickets per year will be sold. A minimum purchase of 25,000 tickets per year is assumed.

- In addition, Kultur Ruhr GmbH is also responsible for the marketing of the Urbane Künste Ruhr with up to approx. 2,000 tickets p.a.

- Furthermore, Kultur Ruhr GmbH distributes the events of the Chorwerk Ruhr with up to approx. 1,000 tickets p.a.

With this project, the topic of ticketing is comprehensively developed. In addition to the administration, implementation and processing of the sale of individual tickets for events, other products such as subscriptions, packages, memberships and festival passes, articles, guided tours, day admissions and fundraising activities are also to be handled via the ticketing software. In line with the company's own claim to innovation, all transactions should also be able to be carried out independently online by customers.

By means of business intelligence functionalities in the software, the analysis options of the data from ticketing are ideally significantly improved in order to have a better basis for strategically relevant decisions and the processing of customer segments.

In the future, it will also be possible to use customer relationship functionalities in the ticketing software to map the complete communication with relevant contacts from the press, politics, circle of friends and the like, as well as the full administration of permissions for newsletters and sales-promoting mailings with integrated CRM functionalities.

Since Kultur Ruhr GmbH has a core sales team all year round, but this does not have the capacities for the full sales service, the service for telephone inquiries as well as the handling of various activities concerning the webshop will also be awarded as part of the project.