Finance Wales (FW) is seeking to identify an integrated e-mail marketing service provider to provide an email marketing platform/system/service (‘the Solution’) together with a managed service and associated design, marketing and technical support services (the ‘Services’) in each case which meets the requirements in FW's invitation to tender for the Services and the Solution, a draft copy of which has been made available to the market with a copy of these instructions and the PQQ.

The Solution and the Services will enable FW to undertake a range of e-mail marketing campaigns to its target market to achieve its marketing objectives, which include:

— Stimulating the desire for investment;

— Stimulating the desire to invest in FW;

— Exploit the potential of its intermediaries channel;

— Exploit the potential of its portfolio.

A detailed specification and further information regarding FW's requirements can be obtained from Sections 1 and 3 (FW Requirements) of the Invitation to Tender and the draft contract appended to the Invitation to Tender.