In addition to quantitative data (usage data from the AGF/GRP television panel and the agf/nielsen online panel, survey data from representative studies such as the ARD/ZDF online study, etc.), the ZDF is submitting its broadcasts and online offers to qualitative research more or less regularly in order to gain insights beyond the numbers Maintain users' preferences, attitudes and visual motives. To this end, media research realizes around 25 qualitative research projects per year on the main ZDF program, for ZDFneo and zdFinfo, for the programmes managed by ZDF for 3sat, KiKa and Funk, as well as for all ZDF online offerings.

In addition to quantitative data (usage data from the AGF/GRP television panel and the agf/nielsen online panel, survey data from representative studies such as the ARD/ZDF online study, etc.), the ZDF is submitting its broadcasts and online offers to qualitative research more or less regularly in order to gain insights beyond the numbers Maintain users' preferences, attitudes and visual motives. To this end, media research implements approximately 25 qualitative research projects per year on the main ZDF program, for ZDFneo and zdFinfo, for shipments managed by ZDF for 3sat, KiKa and Funk, as well as for all online offers of ZDF

Types of study Format/Shipment Tests (concept tests/pilot tests/status quo tests)

genretests

timeslot tests

Transmitter analysis

Moderator analyses

Studio analysis

usability testing

RTR (real-time response) measurements

Thematically narrowed basic studies

Crossmedia: TV/online/social media.