The contracting entity expects to use an advertising agency for the following services as part of a new framework agreement for 2023-2026:

- Strategic advice in relation to Marketing and branding

- Creative campaignudvikling

- Execution of campaigns in collaboration with media agency

- Ad hoc markedskommunikation

- Advertising production and graphical support

- Design

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The scope of the task does not include PR or market analysis other than to the extent that the creative campaigns require special market analyses and PR. The scope is currently also not included CRM/customer program as the Contracting Authority does not currently have the opportunity to use its own data for customer segmentation. However, the contracting entity does not exclude that this may be done within the framework agreement of the

period.

The requirements for the service are described in detail in Appendix 1 (Service description).