The subject of this tender is the contracting of the service to create, develop and publish a new Information Hub that becomes the meeting and contact point of Inserta Emplo/ONCE Foundation, on the one hand, with young people with disabilities who are not active or seeking employment, and on the other hand, with the persons who make up the the closest environment of youth with disabilities (family, friends, teachers, health professionals, etc.) and will consist of two different blocks:

1) Front page content (public information platform to attract the target audience)

2) Online Training Platform (is a learning platform where each person accesses their account and takes MOOC courses).

Regardless of the most detailed description in the specification, the service will be developed as follows:

SERVICE 1: Design, development, programming and publication of a digital asset (website) of content offered by the virtual community BY TALENTO JOVEN.

a) Develop and publish a website with a modern and open source content manager based on PHP, with a current design in accordance with the target style of the virtual community BY YOUNG TALENT that should have a dynamic, light, modern appearance and consistent with corporate aesthetics. The responsive design of the web should be adapted to mobile and desktop devices.

b) Define the technological architecture, content tree, web design (mockups), development (pre- and production environment) of the site for the Community BY YOUNG TALENT.

c) Apply best search engine optimization practices (technical SEO) to the site that eliminates tracking barriers and facilitates the correct indexing of content open to the public and its exposure in SERPs.

SERVICE 2: Planning, execution and control of a strategy for the dissemination of the virtual community BY YOUNG TALENT for the capture of leads from the target audience of the community.

a) Design and create the visual identity of the virtual community BY YOUNG TALENT.

b) Design and proposal of the narrative of the project and territories for positioning the content that best attract the target of the virtual community BY YOUNG TALENT.

c) Design and plan the strategy of awareness and recruitment of users of the Virtual Community BY YOUNG TALENT through inbound marketing and content marketing actions.

(d) Creation of content to be published in the 'Community for Young Talent to reach stakeholders.

e) Proposal for the organization and operation of the editorial committee responsible for validation of content Hub for the Community BY TALENT Young that includes members, roles, responsibilities and weekly editorial calendar.

SERVICE 3: Media plan and purchase of spaces on the digital channel:

Creation of the strategy of traffic to the digital asset of the virtual community by young talent and lead collection, identifying the corresponding KPIs that allow monitoring the strategy.

Recruitment of spaces (Paid media) in:

- Social media Ads (Facebook, Instagram, Linkedin and TikTok), reaching minimum content distributed as indicated in the Sheet.

- Google Ads: To get a minimum of 10,000 clicks

- Specialized disability portals and websites: to achieve a minimum of 10,000 clicks.

Regardless of the most detailed description in the specification, the service will be developed as follows:

SERVICE 1: Design, development, programming and publication of the e-Learning Training Platform

In which the tasks of at least are framed:

- Carry out the hosting of content, maintenance and administration of the content.

- Program and develop the e-learning training platform using the latest version of a modern and open source learning management system based on PHP to ensure the best accessibility conditions and taking into account the stakeholders it targets.

- Configure this platform by selecting the activities and resources (mail, user fields, additional plugins, front page items, header menus, site policies and privacy, webservices, tokens, etc.) that are considered fundamental for achieving the committed objectives.

- Integrate, respect and implement the corporate identity manual in the Online Training Platform.

SERVICE 2: Content generation and design of e-learning training programs.

The development of the service involves carrying out the following actions:

1) Propose the didactic approach of the Online Training Platform, which includes the set of strategies, procedures and actions organized by the teacher to facilitate students' learning, among which we can highlight: how we want students to learn, how we want students to learn, how we want to transmit information, form and criteria of evaluate the monitoring of students, as well as the form and criteria of tutoring.

(2) Provide content to be published on the front page that will spark interest in exploring new knowledge related to the social and occupational inclusion of persons with disabilities.

SERVICE 3: Development of training actions

In which at least the tasks of:

1) Design training actions for each target or interest group whose duration can range from 24 hours of minimum duration to 48 hours of maximum duration and which shall be titled by the following:

(a) Course for families of young people with disabilities: “The stage of compulsory education ends, what now?”

(b) Course for the Third Sector on Disability: “Transforming Entities; from Collective Needs to Personal Needs

c) Course for socio-health professionals, teachers and counselors: “I have an idea! What if a person's life changes?

2) Delivery, tutoring and dynamizing training actions, through innovative motivating methodologies for students to achieve learning objectives.

SERVICE 4: Monitoring and control of training and activity actions

It includes different administrative and teaching/mentorization/dynamization tasks.