The companies we work with must be able to understand the local consumers, along with monitoring and decoding the Portuguese media landscape, stakeholders and general discussions in various channels related to seafood, especially imported seafood. This insight must be communicated to the Norwegian Seafood Council and should be actively utilised when the company proposes related activities that you will lead from conception to execution and reporting.

The Norwegian Seafood Council is an international contracting authority with both Norwegian and Portuguese stakeholders. We have

an overall marketing strategy, strategies for each species, along with local marketing plans based on these strategies. We have a creative advertising agency in Norway that develops our global creative material for all media channels and a customisation agency in London that works with transcreation. Local creative needs are mainly within digital influencer campaigns and social media. We strive to develop integrated campaigns, where all channels, both earned and paid, work together. We will have a global PR setup in Norway, which will develop PR ideas that can be applied to key seafood species with the intention of being used across markets. HQ global PR will also provide the local offices with support and availability for discussions for their local PR ideas. However, we need to adapt and create strong PR ideas for the Portuguese market in line with the "Seafood from Norway" brand direction to create a local buzz. You will need to work on assignments related to both corporate and product PR aimed at both consumers and B2B.

The companies we work with must be able to understand the local consumers, along with monitoring and decoding the Portuguese media landscape, stakeholders and general discussions in various channels related to seafood, especially imported seafood. This insight must be communicated to the Norwegian Seafood Council and should be actively utilised when the company proposes related activities that you will lead from conception to execution and reporting.