The KMSKA developed a new visual identity. The current house style guide (logo to be requested still secret) contains the basic principles for the development of the future house style. This includes: a new logo, determination of color palette, typography, page layout with placement of image elements.

The KMSKA is looking for a service provider to develop a fully-fledged visual total concept. The service provider adheres to these basic guidelines and is developing strong visual branding for the next three years, and for this all possible carriers and channels are listed below. This total concept is summarized in a complete guide to visual branding.

In the first phase, the emphasis is on developing communications in the context of the reopening of the museum. After reopening for the design of means of communication within the regular museum operation, such as for exhibitions and events.

Framework agreement for the realization of design and print assignments.