It will make it possible to sell the following services in e-commerce:
- Parking space reservation (takeover of the existing one)
- Parking subscription (new service)
- Skip-the-line security (new service)
- VIP Lounge entrance (new service)
The existing e-commerce platform only processes parking reservations. This e-commerce platform is now considered obsolete. In particular, this platform makes it difficult to develop new services in our e-commerce.
The challenge of the project is to develop a scalable e-commerce platform that will allow ATB to catch up in the field of e-commerce. In the e-commerce roadmap, beyond the project scope mentioned above, ATB wishes to move towards marketplace logics (integration of store products, catering, licensed services, etc.). This marketplace logic will be dealt with in evolution.
The main objective of the project is income development.
This e-commerce project is part of the CARE strategic plan in the "Developing new profitable growth drivers" program. It will make it possible to sell the following services in e-commerce:- Parking space reservation (takeover of the existing one)- Parking subscription (new service)- Security skip-the-line (new service)- VIP lounge entrance (new service)The existing e-commerce platform processes parking reservations only. This e-commerce platform is now considered obsolete. In particular, this platform makes it difficult to develop new services in our e-commerce. The challenge of the project is to develop a scalable e-commerce platform that will allow ATB to catch up in the field of e-commerce. In the e-commerce roadmap, beyond the project scope mentioned above, ATB wishes to move towards marketplace logics (integration of store products, catering, licensed services, etc.). This marketplace logic will be dealt with in evolution. The main objective of the project is income development.