This tender is intended to award the contract regarding the conception and implementation of an ‘Information and Promotion Programme on European Butter in Asia: Japan, South Korea, P.R. China, Taiwan 2021-2023’.

Objective 1: Increase the level of knowledge about European butter and its virtues by 15 % with opinion leaders and foodies (estimated at 6 450 000).

Objective 2: Increase the European butter market share by +2 points over the 3 years by supporting exports (volume/value).

The bid must be written in French or English and contain a technical and financial memorandum based on the elements described in the tender specifications.

— for each action, the tenderer shall propose:

• the organisation of each action (objectives, messages to be communicated, action plan for logistics, materials produced, budget);

• a precise scheduling for each action;

• shall give specific effectiveness indicators (KPIs) per target which will be used as the basis for any evaluation;

• an estimate of the result for all of the programme's actions.

— a proposal of a secondary message to complete the main European message,

— the proposed budget must include:

• a precise budget for the three years of the programme per action and per country;

• a summary budget.