communication campaign for the Beaujolais Nouveaux 2022

creation of the visual of the Beaujolais Nouveaux 2022 campaign and all its variations.

Full description in cca + cct + Proposal summary grid

strategy and communication campaign (definition - creation - implementation - digital media purchase) with mandatory digital dominance.

The media plan (excluding traditional radio in batch 3) must be integrated into this batch.

Full description in cca + cct + Proposal summary grid

radio: media plan, purchase of space and creation of the spot.

Full description in cca+cct+summary grid of the proposal.

Lot only focused on traditional radio (if digital radio recommendation => to be integrated in lot 2).

If recommended by other major media => To be included in lot 2