Three main objectives have been formulated for this campaign.

1. Stabilizing and strengthening flower bulb awareness among consumers in the US;

2. Change 'flower bulb conscious consumers' into 'flower bulb educated consumers' to present and future

prospects within the flower bulb market in the US;

3. Stabilize and increase the total flower bulb export value by 2.9 million Euros by the beginning of 2026.

These objectives are complemented by three activities that will continue each year of the campaign.

campaign.

1. A media campaign aimed at creating awareness about European flower bulbs (AWA);

2. A media campaign aimed at informing consumers about European flower bulbs (EDU);

3. One or more tulip day events, where awareness is created and consumers are informed about European flower bulbs (TUL).

flower bulbs (TUL).

Three main objectives have been formulated for this campaign.

1. Stabilizing and strengthening flower bulb awareness among consumers in the US;

2. Change 'flower bulb conscious consumers' into 'flower bulb educated consumers' to present and future

prospects within the flower bulb market in the US;

3. Stabilize and increase the total flower bulb export value by 2.9 million Euros by the beginning of 2026.

These objectives are complemented by three activities that will continue each year of the campaign.

campaign.

1. A media campaign aimed at creating awareness about European flower bulbs (AWA);

2. A media campaign aimed at informing consumers about European flower bulbs (EDU);

3. One or more tulip day events, where awareness is created and consumers are informed about European flower bulbs (TUL).

flower bulbs (TUL).