— definition of the communication strategy;
— creation of communication supports and tools and implementation of communication operations during the construction phases of the tram line 5;
— creation of the new graphic charter in support of the design of future trains of line 5;
— diagnosis, advice and support in communication strategy;
— design and graphic creation of visuals and communication tools;
— infographic execution of visuals and communication media;
— development and implementation of media plans and development of non-media plans associated with the communication strategy;
— purchase of advertising space;
— steering, assistance and technical monitoring related to the realization and updating of communication tools and materials.
Framework agreement with purchase orders for a maximum amount of 1 500 000 EUR excluding VAT.
— definition of the communication strategy;
— creation of communication supports and tools and implementation of communication operations during the construction phases of the tram line 5;
— creation of the new graphic charter in support of the design of future trains of line 5;
— diagnosis, advice and support in communication strategy;
— design and graphic creation of visuals and communication tools;
— infographic execution of visuals and communication media;
— development and implementation of media plans and development of non-media plans associated with the communication strategy;
— purchase of advertising space;
— steering, assistance and technical monitoring related to the realization and updating of communication tools and materials.
Framework agreement with purchase orders for a maximum amount of 1 500 000 EUR excluding VAT.