The purpose of this call for tenders is to design and carry out an information and communication program in favor of European cream in the Middle East from 2022 to 2024, and more specifically in the United Arab Emirates and Saudi Arabia. This program should be part of the continuation of the “CREAM PMO 19” co-financed program, which will end in December 2021.

In addition, it will have to deliver new avenues of promotion and communication based on the results of the previous triennial.

The offer must be written in French or English and will contain a technical and financial brief consisting of the following elements:

The tenderer's technical offer, including:

- a communication and promotion strategy, justifying its choices with quantified and calibrated data while proposing precise objectives over the three years of the program;

- a variation of tracks for all the actions defined (to be adapted according to the target countries). The actions proposed will be based on strong messages to be communicated to the target audiences;

- temporality of the program: the tenderer will propose a temporality over three years based on concrete elements.

For each action, the tenderer will propose:

- the organization of each action (objectives, messages to be communicated, action logistics, material produced, budget);

- a precise schedule for each action;

- precise performance indicators (KPI) by target which will serve as the basis for any evaluation;

- an estimate of the result for all the actions of the program.

The tenderer's budgetary offer including:

- a precise budget for the three years of the program by action and by country;

- a summary budget.