The city of Husum intends to outsource city marketing, with the exception of the already organized and functioning tourism section. Using the “Husum - Center of the West Coast” claim, the attractiveness of the location is to be communicated and marketed externally and internally.

The city of Husum intends to outsource city marketing, with the exception of the already organized and functioning tourism section. Using the “Husum - Center of the West Coast” claim, the attractiveness of the location is to be communicated and marketed externally and internally.

The following parts of the mission statement should be recognizable in the implementation:

- "Husum, attractive business location for companies and skilled workers",

- "Husum, shopping experience and cultural experience in and around the maritime heart of the city of Husum",

- "Husum, right on the Wadden Sea - in the middle of nature",

- "Husum, city of short distances".

In addition, the aim is to better network the existing offers and to address guests and customers in a more targeted manner in order to significantly increase the number of visitors and to attract them to the center of the west coast.

One of the main goals is to increase the added value of the city as a whole and to use all possible synergies to achieve the goal.

A conceptual presentation of a city marketing strategy is expected, which relates to the content of a project management and to the areas of indoor and outdoor marketing as well as the further development of events and city festivals.

City marketing-specific knowledge, campaign development, marketing strategies, cross-border guest and customer acquisition and internal communication should play a special role.