The purpose of the contract is conception and implementation of a collective Information and communication programme to promote European cheeses in the United Kingdom 2023-2025.

The bid must be written in French pr English and contain a technical and financial memorandum made up of the following elements:

o The bidder's technical file, comprising:

• A communication and promotional strategy, justifying its choices with figures and calibrated data whilst proposing precise objectives over the 3 years of the programme;

• Details of the pointers for all of the actions defined. The actions proposed will be based on strong messages to be communicated to the target audiences;

• Time frame for the programme: the bidder will propose a time frame over 3 years based on specific elements;

o For each action, the bidder shall propose:

• the organisation of each action (objectives, messages to be communicated, action plan for logistics, materials produced, budget);

• a precise scheduling for each action;

• shall give specific effectiveness indicators (KPIs) per target which will be used as the basis for any evaluation;

• All the deliverables per activity and per action line

• an estimate of the result for all of the programme's actions

o The bidder’s budget proposal including:

• a precise budget for the 3 years of the programme per action (a graphic creation line, and an implementation line – adaptation for all of the tools / country shall be provided