As part of its marketing and communication tasks, visitBerlin commissions a creative agency with advisory, conceptual and creative support. Consulting, planning and creative services are to be provided within a framework contract.
As part of its marketing and communication tasks, visitBerlin commissions a creative agency with advisory, conceptual and creative support. Consulting, planning and creative services are to be provided within a framework contract:
Creation & campaigns
Conception, creation and implementation of integrated national and international B2C and B2B campaigns, including evaluation, taking campaign goals into account.
- Development of strong creative ideas and communication/campaign concepts
- Development of communication messages
- Development of convincing campaign mechanics in coordination with lead agency Media. Uniform communication across all communication channels must be ensured.
- Conception and development of online and offline advertising materials as part of campaigns and projects, including
o Design and creation of visuals
o Conception and development of online advertising materials (including display, performance and social media advertising material)
o Conception and production of campaign films and, if necessary, coordination of implementation with production agencies
o Development of advertising texts and editorial campaign content across all communication channels
o Design of print and online publications as part of campaigns
o Creative services for print media (e.g. advertisements) and adaptation to online media
o If necessary, purchase of text (advertising and editorial), photo and moving image material used for the communication measures, including copyright coordination, contract drafting and handling. The costs for the material or the rights to the material are reimbursed by the client on proof.
- Creation and, if necessary, implementation of live communication, event communication and promotion concepts, influencer marketing
- Conception and design of landing pages as part of campaigns or projects
coordination
- Project management for the above mentioned measures
- Provision of a fixed, experienced contact person (project manager)
- Regular jour fixes on ongoing campaigns and projects at visitBerlin
- Budget calculation and preparation of detailed cost estimates before the start of the campaign/project and transparent monthly cost breakdown including realistic resource calculation
- If necessary, coordination with lead agency Media as part of campaign planning and, if necessary, coordination with external production agencies.
Strategy & further development
- Strategic consulting services for the development and implementation of measures that may result from visitBerlin's fields of action
- Regular competition monitoring and provision of findings on selected topics
- If required, further education and training for knowledge transfer to visitBerlin employees and inspiration presentations by the agency to visitBerlin employees