The fair intends to hire one or two communication agencies to develop and implement exhibitor and visitor advertising for the following B2C trade fair brands.
Lot 1:
Essen Motor Show - November / December (annually)
We are looking for an agency that has a high level of experience in cross-regional communication with primarily male consumer target groups and works equally strategically, creatively and with a high degree of implementation.
Lot 2:
- "Reise + Camping", February (annually),
- "Bicycle" (parallel to R + C), February (annually),
- "Fashion home crafts", November (annually).
We are looking for an agency that has a high level of experience in communicating with regional and local consumer target groups and who works equally strategically, creatively and with a high degree of implementation.
In addition, the agency should ideally have experience in the care of exhibition companies and bring expertise in the industries mentioned.
The takeover / handover of the campaign responsibility is fluent in both lots, so that in parts already existing advertising lines are taken over and continued by the previously supervising agency.
In the year 2019 the fair essen needs communication measures for the following fair brands:
Lot 1:
- eat Motor Show 2020 (exhibitor advertising).
Lot 2:
- Travel + Camping 2020 (visitor advertising),
- Bicycle Essen 2020 (visitor advertisement).
In the year 2020, the fair Essen needs communication measures for the following trade fair brands:
Lot 1:
- eat Motor Show 2020 (visitor advertisement),
- eat Motor Show 2021 (exhibitor advertising).
Lot 2:
- Reise + Camping 2021 (exhibitor and visitor advertisement),
- Fahrrad Essen 2021 (exhibitor and visitor advertising),
- Fashion home craft 2020 (exhibitor and visitor advertising).
MESSE ESSEN needs communication measures in the year 2021 for the following trade fair brands:
Lot 1:
- eat Motor Show 2021 (visitor advertisement),
- eat Motor Show 2022 (exhibitor advertising).
Lot 2:
- Reise + Camping 2022 (exhibitor and visitor advertisement),
- Fahrrad Essen 2022 (exhibitor and visitor advertising),
- Fashion home craft 2021 (exhibitor and visitor advertising).
In the year 2022 the Essen fair needs communication measures for the following trade fair brands:
Lot 1:
- eat Motor Show 2022 (visitor advertising).
Lot 2:
- Travel + Camping 2023 (exhibitor advertising),
- Bicycle Essen 2023 (exhibitor advertising),
- Fashion home craft 2022 (exhibitor and visitor advertising).
The indication of the events is valid at the moment, but can change at any time. Changes lead to the adaptation of the framework conditions. The actual order amount may vary depending on the brand's development.
The order amount refers to the pure agency fee (excluding media and production costs) for the commissioned period.
Total value of the contract:
Lot 1: 258 000,00 EUR
Lot 2: 264 400.00 EUR
522 400.00 EUR
In addition, the agency should ideally have experience in the care of exhibition companies and bring expertise in the industries mentioned.
The takeover / handover of the campaign responsibility is fluent in both lots, so that in parts already existing advertising lines are taken over and continued by the previously supervising agency.
In the year 2019 the fair essen needs communication measures for the following fair brands:
Lot 1:
- eat Motor Show 2020 (exhibitor advertising).
Lot 2:
- Travel + Camping 2020 (visitor advertising),
- Bicycle Essen 2020 (visitor advertisement).
In the year 2020, the fair Essen needs communication measures for the following trade fair brands:
Lot 1:
- eat Motor Show 2020 (visitor advertisement),
- eat Motor Show 2021 (exhibitor advertising).
Lot 2:
- Reise + Camping 2021 (exhibitor and visitor advertisement),
- Fahrrad Essen 2021 (exhibitor and visitor advertising),
- Fashion home craft 2020 (exhibitor and visitor advertising).
In the year 2021 the fair Essen needs communication measures for the following trade fair brands:
Lot 1:
- eat Motor Show 2021 (visitor advertisement),
- eat Motor Show 2022 (exhibitor advertising).
Lot 2:
- Reise + Camping 2022 (exhibitor and visitor advertisement),
- Fahrrad Essen 2022 (exhibitor and visitor advertising).
- Fashion Home Crafts 2021 (Exhibitor and visitor advertisement)
In the year 2022 the Essen fair needs communication measures for the following trade fair brands:
Lot 1:
- eat Motor Show 2022 (visitor advertising).
Lot 2:
- Travel + Camping 2023 (exhibitor advertising),
- Bicycle Essen 2023 (exhibitor advertising),
- Fashion home craft 2022 (exhibitor and visitor advertising).
The indication of the events is valid at the moment, but can change at any time. Changes lead to the adaptation of the framework conditions. The actual order amount may vary depending on the brand's development.
The order amount refers to the pure agency fee (excluding media and production costs) for the commissioned period.
Total value of the contract:
Lot 1: 258 000,00 EUR
Lot 2: 264 400.00 EUR
522 400.00 EUR