FSCS requires a strategic partner to support its delivery of a comprehensive communications strategy. Building awareness of the Scheme is at the heart of its mission. The successful agency will form part of an existing integrated communications team working with FSCS and the other agencies it retains. It will be required to provide strategic advice and support on the creative development of consumer PR themes, plans and tactics as well as the implementation and delivery of PR activity that gets results.
In addition the PR agency will provide strategic advice on corporate issues and support in relation to stakeholder engagement.