The objective of this call for tenders is to identify a service provider who will support the Conseil Interprofessionnel du Vin de Bordeaux in the implementation of point-of-sale activations in France for 2023, 2024 and 2025.

Boost the image of Bordeaux wines among influencers and consumers/wine lovers; Re-engage the core target (45+) and rejuvenate our target by recruiting future wine consumers (35-);