Since its inception in 2003, the Danish Arab Partnership Programme (DAPP) has been a unique instrument for building trustful relations. DAPP has proven able to adapt to dramatic changes and remain a key pillar in Denmark's policy towards the Middle East and North Africa (MENA).

Through partnerships between reform agents in Denmark and the Arab world, DAPP promotes reform, human rights, gender equality, religious dialogue as well as economic opportunities. From the outset, DAPP has been characterized by reciprocity, mutual respect and partnerships with a long-term perspective and a flexible framework capable of responding to a frequently changing and volatile context in the region.

This procurement procedure is one out of 5 procurement procedures with the purpose of entering into contract with a service provider with experience and competences matching the assignment. This particular contract entail development engagement of Free Media. The other 4 contracts entails: Development Engagement for Youth Participation & Employment, Development Engagement for Labour Market and Social Dialogue, Development Engagement for Human Rights and Development Engagement for Gender Equality. MENA envisages non-profit organizations with knowledge and experience of Denmark and the Middle East and North of Africa as applicants for this particular assignment.