Education in Ireland’ is the national brand, under which Enterprise Ireland promotes Ireland as an international centre of excellence for higher education and a location for world class research. Enterprise Ireland manages the brand on behalf of the Department of Further and Higher Education, Research, Innovation and Science.
Education in Ireland engages in the recruitment of international students. Each academic cycle Education in Ireland runs a series of national fairs, aimed at connecting prospective students with Irish HEIs. These events serve to generate leads on behalf of the Irish HEIs, but also to build the brand in the respective markets among students and stakeholders.
The framework agreement was established, with a single provider, on foot of a competition for an initial contract for the provision of a number of international education virtual and face to face events of different types across multiple geographic regions.
‘Education in Ireland’ is the national brand, under which Enterprise Ireland promotes Ireland as an international centre of excellence for higher education and a location for world class research. Enterprise Ireland manages the brand on behalf of the Department of Further and Higher Education, Research, Innovation and Science.
As the national brand, Education in Ireland supports the internationalisation plans of its members; the Irish higher education institutions. A key component of that is engaging in the recruitment of international students. Each academic cycle Education in Ireland runs a series of national fairs, aimed at connecting prospective students with Irish HEIs. These events serve to generate leads on behalf of the Irish HEIs, but also to build the brand in the respective markets among students and stakeholders.
The framework agreement was established, with a single provider, on foot of a competition for an initial contract for the provision of a number of international education virtual and face to face events of different types across multiple geographic regions. As the international education sector moves towards a mixed model of student recruitment, and stakeholder engagement blending face to face, with virtual events, the initial contract may involve up to 12 virtual events and two face to face events per 12-month recruitment cycle, across a number of geographic markets, as set out in the RFT. Most events will take place between September and March of each year, including some on weekend and weekday evenings. The types of virtual events include student recruitment fairs, webinars / briefings and B2B networking events. Events would typically have a duration of between two (2) and four (4) hours.