Development of a campaign for the promotion of products from fisheries and aquaculture in 2019 and 2020.

Promotion of products from fisheries and aquaculture in order to:

- Improve the marketing of products from fisheries, shellfish and aquaculture,

- Increase the competitiveness of fisheries, shellfish and aquaculture products,

- Strengthen the PDO Mejillón de Galicia,

- Promote the quality brand of artisanal fishing and shellfish: «PescadeRías, where else?»,

- Promote aquaculture products, especially mussels, trout and turbot,

- Promote the northern bonito,

- Provide more information to consumers (health aspects, nutritional aspects, sustainable aquaculture, etc.).