The contracting entity wishes to enter into a framework agreement that includes the acquisition of digital marketing services in the form of various advisory services, as well as tactical and operational execution in digital marketing channels.

The contracting entity wishes to enter into a framework agreement that includes the acquisition of digital marketing services in the form of various advisory services, as well as tactical and operational execution in digital marketing channels.

This covers:

1. Advice and sparring on digitization of the customer experience in a marketing perspective

- Strategic advice on digitalization of customer experience

- Strategic advice on the use of data and marketing technology ("martech")

- Tactical advice on execution in digital marketing channels

2. CRM services and execution

- Assist and execute digital campaigns based on 1st party data (Email and push flows; Content production for email; Specification of data requirements)

- Planning customer journeys across email, push, social media and own platforms (Web/app).

The client's primary marketing technologies currently include Eloqua, Segment, Airship, Movable Ink and Sitecore.