The degree of specialisation for online-based measures has increased considerably in recent years. This applies to the design and programming of websites as well as online communication and online marketing. The Hanover Region, Department of Economics and Business Administration. Employment promotion, the Department of Economics of the City of Hanover and hannoverimpuls GmbH intend to award the following new contract from 01.01.2024: Commissioning of an agency to advise, design, support and implement all market- and target group-oriented communication, advertising and PR measures in the online sector. Since the three companies operate a joint portal under www.wirtschaftsfoerderung-hannover.de, this tender is looking for an online agency to implement all online-based measures and projects in addition to the leading agency advertised in parallel.

The Hanover Region is in charge of the award procedure.

The contract is to be awarded in the form of a framework contract. A separate framework agreement is concluded with each client.

The subject of the contract is the following services:

Strategic consulting and concept development:

— planning and implementation of all communication and marketing tools in online media,

— design and strategic development of the joint website,

— cooperation with the competent technical service provider.

Other related services provided by the Agency include: (for more details, see tender documents):

— Preparation of editorial texts for online articles on websites, on social media channels and for advertising advertisements,

— Adaptation of the current corporate design to the different target groups and tasks as well as the current technical trends in the online sector,

— financial processing of orders with advertising media and service providers, in its own name and for the account of the Agency, on the basis of the media plans or orders approved by the client.

Further information on the contract can be found in the tender documents.