The Federal Government and in particular the Federal Ministry for Economic Affairs and Climate Protection (BMWK) are comprehensively committed to the exchange on energy transition and climate protection worldwide. For example, the BMWK has agreed so-called energy partnerships and dialogues with more than 25 countries alone. These are fixed formats for bilateral exchange at government level and with stakeholders from business and society in the respective countries. The cooperation focuses on all fields of action relating to the energy transition and climate protection. dena supports the intergovernmental dialogue with partner countries in Eastern Europe and Central Asia. It advises the BMWK and the partner countries and promotes cooperation between business, science and civil society. In addition, dena has the overarching task of supporting all more than 25 energy partnerships and energy dialogues through coherent communication and knowledge management (in short: international energy transition communication). With various communication measures, central aspects of the energy transition are to be highlighted nationally and internationally as best practice and promising approaches for energy transition and climate protection are to be communicated to a broad, international specialist audience.
One sub-task of International Energy Transition Communication is ongoing media monitoring and retrospective media analysis. In order to enable targeted communication – worldwide as well as in individual countries – focused media monitoring and media analyses on the topics of energy transition and climate protection are the central basis for work. The aim is, on the one hand, to achieve tailor-made issue management and agenda-setting and, on the other hand, the control and evaluation of reports, e.g. on activities in energy partnerships and energy dialogues.
Within the framework of the International Energy Transition Communication, the project partners would like to continuously inform themselves on international energy and climate policy topics in order to be able to inform and position the Federal Government and the BMWK in a targeted manner.
The contractor shall carry out the continuous observation of energy and climate policy developments and reports (press review) and a retrospective media resonance analysis in the partnership countries of the BMWK based on this, if necessary. Partnership countries of the BMWK are Algeria, Australia, Belarus (currently dormant this energy partnership), Brazil, Chile, China, India, Iran, Israel, Japan, Jordan, Kazakhstan, Qatar, Morocco, Mexico, New Zealand, Oman, Russia (currently dormant this energy partnership), Saudi Arabia, South Africa, South Korea, Tunisia, Turkey, Ukraine, Uzbekistan, United States of America (USA), United Arab Emirates (UAE) and Vietnam.
Of particular importance for cooperation in bilateral energy cooperation is the public discourse on the energy transition and climate protection in the partner countries on the ground. Reporting on developments in the respective national energy policy and energy industry plays a decisive role, as does reporting on the German, European and global energy transition. These topics are to be monitored by the contractor regularly or on a case-by-case basis in the ongoing reporting in a specific partner country or region on the basis of search terms in the relevant media to be defined in each case, and relevant media content is to be documented in the form of a digital press review (clipping).
Since opinion-forming media vary greatly depending on the country or region, it is important to identify the relevant media from the areas of print, online, social media, radio and TV in advance and to determine a selection of media titles for monitoring in coordination with the client. The titles of the selected print and online media should be provided in English if possible and a short, approximately 500-character summary should be created for the titles from radio and TV.
The contractor shall provide a digital platform on which all relevant information for media monitoring and media analysis is available in an easy-to-use interface. Here, the contractor also provides the individual contributions of the clippings, which the client can retrieve directly. The client should also be able to independently research further contributions on various topics on this central platform.
In a more in-depth quantitative and qualitative media analysis (MRA), topics and thematic contexts, relevant stakeholders and opinion leaders, as well as their positions and opinions are to be identified and energy policy trends, topics and solutions in the individual partner countries are to be derived. In order to address the target group, it is important to know the reception of the topics of energy transition and climate protection in specific countries or regions and, in particular, the perception of the German energy transition with its political core elements and messages in the public sphere of the individual partner countries [input-output analysis]. The analysis should also address the perception of energy partnership and dialogue activities and key actors, including their outreach.