002350 British Library Audience Map and Segmentation Development Project
Contract Value:
GBP 130K -
Notice Type:
Contract Notice
Published Date:
08 March 2024
Closing Date:
12 April 2024
Location(s):
UK UNITED KINGDOM
Description:
Development of a new audience segmentation and map to enhance audience engagement and provide a common approach for all departments at the British Library.
002350 British Library Audience Map and Segmentation Development Project. The British Library is issuing this brief for the development of a new segmentation and audience Map to help inform how it broadens and deepens audience and user engagement. The audience map will be shared across the British Library to help all departments to have a shared and common approach to how they think about and engage specific audiences.
The British Library is issuing this brief for the development of a new segmentation and audience Map to help inform how it broadens and deepens audience and user engagement. The audience map will be shared across the British Library to help all departments to have a shared and common approach to how they think about and engage specific audiences. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/977KN4V47Y