The Norwegian Seafood Council needs data on the Norwegian grocery market for seafood in order to follow the development of seafood sales and underlying categories and products. The figures must cover the entire seafood category and all of the Norwegian grocery market. The Norwegian Seafood Council has signed a contract for the procurement of data from ACNielsen Norge.

The Norwegian Seafood Council works systematically with market insight, market development, market preparedness, and reputation building in selected markets worldwide. The Norwegian Seafood Council also works actively in Norway, and needs to follow the development of the seafood market closely. Shop data that is obtained via the POS system in grocery trade gives a robust picture of seafood sales, particularly in a modern grocery market such as Norway. The Norwegian Seafood Council must cover all types of seafood, thus the spectrum of categories and products in deliveries is important. It is also important to have historical data in order to follow the long term sales trends. It must be possible to deliver the data as raw data uploaded into the Norwegian Seafood Council's own systems for further analysis.