The contract to be awarded includes technical support, further development, maintenance of operational readiness and support of the visitBerlin B2B websites convention.visitBerlin.de and about.visitBerlin.de as well as the visitBerlin B2C website berlin-health-excellence.com. As a non-binding eventuality, the technical support, further development, maintenance of operational readiness and support of the visitBerlin B2C website q.berlin will also be commissioned. The bidder has no claim to exclusivity at visitBerlin.
Starting position
The official company website visitBerlin is the company's digital B2B flagship and answers the questions: What does visitBerlin do? What are the tasks of the company, what cooperation offers and training opportunities are there for Berlin's tourism companies and who are the contact persons? All relevant information is available for different target groups in the "We for you" section. In addition, there are materials for download under a separate menu item - from photos and videos to various PDFs such as infographics.
Background: visitBerlin maintains a large network in the city and worldwide and works closely with various partners from the tourism industry, the hotel industry, culture, business and politics. In order to offer a good service to these partners as well as media representatives, applicants and other interested parties, the company launched about.visitBerlin.de in 2017, a homepage that bundles all information for partners from the tourism and travel industry. On about.visitBerlin.de/jobs-und-ausbildung, visitBerlin presents itself as an employer and publishes current vacancies.
Status Quo
The website is available in two languages (German and English), is set up in Drupal 9 and, in addition to the standard installation, contains 13 custom modules individually documented in the source code. The website about.visitBerlin.de contains over 1,500 active pages and recorded around 60,000 visitors, 185,000 page views and 800 - 1,000 downloads per month in 2022. According to the report, there are an average of 5,000 visitors per month with over 15,400 page views (source: Google Analytics). Occasionally, for example when publishing press releases, the website records increased page views. Since 2019, a maximum of 9,500 page views per day have been measured. This corresponds to a campaign-dependent spread of a factor of 19 compared to the usual page views per day. The documents in the download area have a direct interface to a media management system in which the documents are maintained. There is another interface to the DVTP award portal for tenders and awarding of contracts, where information on the status of the tender is requested. Web forms (Webforms form system) - currently around 200 active forms - are also used on the website for various use cases, such as registrations for events, mailing lists, orders for the Berlin WelcomeCard, etc. In addition, web forms from Formcycle are integrated via a direct link integration. There are also forms with interfaces to Optimizely. There is a central contact person for the website on the company side, who is in contact with the supervising website agency. In principle, however, the site is maintained by numerous visitBerlin colleagues according to their professional expertise: There are currently 52 active users registered, including ten power users who regularly maintain the website. In this respect, the supervising agency also has the task of user data management. The system is hosted with three systems (Productive, Stage, Standby) at Hetzner. The services Google Analytics and Matomo are integrated for web analysis. Debian 11 is used as the operating system instance and MariaDB 10.6, web server Apache 2.4 and PHP 7.4 as database.
Health Tourism Website berlin-health-excellence.com
Starting position
With the "Berlin Health Excellence" medical tourism initiative, visitBerlin aims to strengthen the city of Berlin as one of Germany's most important medical destinations and promote it internationally. visitBerlin's role is to market health policy products and services in selected Arabic, Russian and Chinese-speaking target markets and Poland. The partner network includes representatives of medical service providers, accommodation providers, tourism and trade.
The B2C website berlin-health-excellence.com, launched in March 2017 and set up in German, English, Arabic, Russian, Chinese and Polish according to the target markets, is the central platform and global competence showcase, on which the partners present their range of services. The interested expatriate patient can obtain comprehensive information about the medical and tourist offers in Berlin and also receive information on the practical preparation of his/her trip.
Status Quo
The site is set up in Drupal 9 and, in addition to the standard installation, contains 9 modules individually documented in the source code. The 6-language website contains about 1,400 active pages and records an average of 17,000 visits per month with an increasing trend, and a campaign-dependent spread of a factor of 5. A Matomo system operated by the client is integrated for web analysis. The system is hosted with three systems (Productive, Stage, Standby) at Hetzner. The operating system instance is Debian 11 and the server is Apace 2.4, MariaDB 10.6 and PHP 7.4.
Q BERLIN q.berlin
Starting position
Since 2017, Berlin Tourismus & Kongress GmbH (visitBerlin) has been holding the annual Q BERLIN social conference.
The conference creates an exchange and discourse between international experts from politics, business, science, culture and society on the most pressing issues of our time at prominent locations in Berlin. Q BERLIN is regarded as an innovative conference format and presents Berlin as an international congress metropolis as well as a platform for free dialogue.
In addition to the social media channels, the q.berlin website is the conference's central marketing tool. It serves to address potential conference participants and partners