This contract is a contract for services relating to the design and creation of a communication and marketing campaign (including the production of all media, the establishment of partnerships and the reservation and purchase of media spaces) for the potato sector.

The following services will therefore be provided by the service provider:

1) strategic communication and concrete action plan so that rural neos are convinced that operators in the potato sector respect their well-being through communication and awareness actions from March to October for 3 years;

2) creation of a base line of visuals, supports, media, relating to communication actions including Twitter, Facebook and other proposals (awareness event, recommendations via awareness, experts, ambassadors of the agronomic sector);

3) continuity of the strengthening of the image and the notoriety of the potato (advantages of the potatoes by taking inspiration from the tone of voice of the campaign from 2017 to 2019);

4) management of the blog site and / or forum, copy and input of information, local potato recipes (the name of the site has been protected) on a clean site (which remains independent of the future APAQ-W site, either a specific tab on the new APAQ-W site with a blog and / or forum incorporating local potato recipes;

5) provide a community manager for the management of the site and social networks (input of posts, management of bloggers' comments, management of digital media and writing of posts and blogs);

6) native communication;

7) development of 52 potato recipes (modern, fast, original, trendy, using all modes of culinary preparation and / or modern cooking) disseminated via networks (facebook, (targets 40 years and over) Instagram (from 25 less than 40), website, other;

8) production of recipe capsules (a dozen available on FB, website, Instagram, You tube, twitter) either with an APAQ-W ambassador or with a chef of your choice (the cost of the service and the purchase of recipe ingredients must be included in this budget item);

9) creation and production of leaflets, in 5,000 copies, including a dozen recipes and a few informative pages on potatoes, (proposed format and grammage requested);

10) setting up of competitions and endowment (included in the budget allocated);

11) design of media (s), actions, public relations, aimed at restoring the image of potato production and producers with the involvement of the various organizations and institutions involved in the potato sector (research center (CRAW, Carah), faculties and universities of agronomy, professional organizations (Fiwap, Belgapom, GWPPPDT), college of producers, agricultural union), influencers (agronomist, scientist) (non-exhaustive list);

12) choice of recommended media and reservation of media spaces (media purchase price);

13) production of media and print media (posters, tarpaulins) according to the media offered;

14) continuous evaluation of the campaign via quarterly reporting, participation in meetings of a monitoring committee, annual internal and external evaluation, full post test at the end of year 3 (if the market is renewed).