The external website is the business card of De Haagse Hogeschool and an important brand carrier that strengthens the positioning. The website should inspire and provide insight into the educational offer and position The Hague as a knowledge institution that seeks connection with the outside world. This channel should increase the influx of students and provide an entrance for external partners. In addition, the website must also be an important tool in the marketing toolset. A website that not only publishes information, but also supports audience specific marketing funnels. A website that recognizes returning visitors, sends for conversion and is seamlessly linked to the crm system. And a website that is experienced by the employees of De Haagse as pleasant to work with.

The external website is the business card of De Haagse Hogeschool and an important brand carrier that strengthens the positioning. The website should inspire and provide insight into the educational offer and position The Hague as a knowledge institution that seeks connection with the outside world. This channel should increase the influx of students and provide an entrance for external partners. In addition, the website must also be an important tool in the marketing toolset. A website that not only publishes information, but also supports audience specific marketing funnels. A website that recognizes returning visitors, sends for conversion and is seamlessly linked to the crm system. And a website that is experienced by the employees of De Haagse as pleasant to work with.

The objective is to develop and implement a new website that meets the wishes and requirements of the organization and its stakeholders. The focus is on improving the user experience and developing a more flexible and future-proof channel that supports the vision and strategy of De Haagse.