Tourism Northern Ireland (TNI) wishes to appoint a Contractor to devise and implement the following types of marketing communications activity in the Northern Ireland and Republic of Ireland markets;

1. Campaign related above and below the line advertising — media planning and buying, advertising, production, print, promotions, tactical activity, event promotions and strategic alliances (this list is not exhaustive)

2. Digital marketing to include SEO, PPC, and digital campaigns

3. Design and print of a wide variety of collateral and promotional material TNI currently have a Marketing Services Design Contract in place. That service will automatically transfer to this contract from the 26.3.2016. The appointed Contractor must be capable of managing a contract of this scale, not only in terms of duration and value but also in terms of strategic importance to TNI, the range of issues to be addressed and the accountability that comes with a contract of this nature. All budgets are subject to ministerial approval. No guarantee is given to the level and value of the work to be placed throughout the lifetime of the contract awarded. All aspects are subject to the availability of funds and to the continuing assessment of business need.