In the campaign, the university placed ads with photos and short spots on Instagram, Facebook and Tiktok (User Generated Content) as well as on Google Ads (thematically clustered).

The communication campaign should run over three semesters (18 months) and have three peaks - each before the application deadlines: for the winter semester 2023/24 (application deadline: 15.7.23), for the summer semester 2024 (application deadline: 15.1.24), for the winter semester 2024/25 (application deadline: 15.7.24). The possible extension of the application by lottery should also be taken into account.

1. Financial framework: € 270,000 net total for 3 semesters = € 321,300 gross.

2. Optional 2nd financial framework: € 210,000 net total for 3 semesters = € 249,900 gross.