The Hauts-de-Seine Department deploys important means of communication to publicize the action of its elected officials, its systems, its establishments and its competences. Institution, solidarity, youth, sports, culture? Communication covers a wide field with ambitious goals. Digital communication occupies a prominent place in the departmental communication strategy. Through websites (more than twenty), actions on social networks (about thirty managed accounts), mailings, web marketing operations, collaboration with influencers, online media buying, the digital communication strategy complements traditional communication actions in 360°. Thus, each speech has its digital component, whether or not it is followed by a traditional communication operation. These contracts are public service contracts

the market concerns on the one hand the optimization of online communication campaigns and on the other hand the realization of optimized purchases invoiced by commitment (Cpc, Cpa, Cpl). It concerns many web marketing specialties. The contract is a single-contractor framework agreement to be executed on a rolling basis by issuing purchase orders under the conditions set out in Articles R.2162-13 and R.2162-14 of the French Public Procurement Code, within the following financial limits:Minimum annual amount: 50,000 euro(s) excluding VATmaximum annual amount: 200,000 euro(s) (excluding VAT).

This lot concerns the sending of e-mail or SMS messages through mailing lists selected according to geographical and profile criteria. The content of the databases is not accessible to the Department (principle of "rented" databases). This prize will be used in the context of the following operations:-one-off promotion of an operation or an event-recruitment of mailing lists-dissemination of institutional or administrative information. This package includes a single service consisting of a fixed advisory component and a variable purchase component. The contract is a single-contractor framework agreement to be executed on a rolling basis through the issuance of purchase orders under the conditions set out in Articles R.2162-13 and R.2162-14 of the French Public Procurement Code, within the following financial limits:Minimum annual amount: 20,000 euro(s) excluding VATmaximum annual amount: 80,000 euro(s) (excluding VAT).

the contract consists of having third parties speak for the Department. Influencer marketing relies on opinion leaders (influencers, experts, recognized personalities) who speak on behalf of a client to their community. Within the framework of this lot, the Department will seek:The contract is processed at mixed prices:One part at unit prices: Single-contractor framework agreement to be executed on a rolling basis through the issuance of purchase orders within the following financial limits:Minimum annual amount: 5,000 euro(s) excluding VATMaximum annual amount: 25,000 euro(s) excluding VATOne part at a fixed price: Subsequent contracts concluded pursuant to Articles R.2162-7 to R.2162-12 of the French Public Procurement Code and for which the services are processed at a global and fixed price, within the following financial limits:Minimum annual amount: NonMaximum annual amount: 100,000 euro(s) (excl. VAT).

In the context of this contract, the incumbent will replace the Department for the management of social media accounts and/or the production of specific content for social networks. The contract is a single-contractor framework agreement to be executed on a rolling basis through the issuance of purchase orders under the conditions set out in Articles R.2162-13 and R.2162-14 of the French Public Procurement Code, within the following financial limits:Minimum annual amount: 20,000 euro(s) excluding VATmaximum annual amount: 80,000 euro(s) (excluding VAT).