'Hjelmeland Naturally' has been the municipality's vision since 2011, and is an incorporated slogan. We are signalising that we would like to use nature and natural resources for business, recreation, and living quality. We would also like to show that Hjelmeland will be a natural choice to live, work, and visit.

'Hjelmeland Naturally' is a commitment that will create a good reputation for Hjelmeland and the region, attract newcomers, and contribute to well-being for our inhabitants so that they are proud of where they come from.

The goal is to communicate beyond our municipality borders with a clear message in order to show that we are a region with very attractive attributes that will attract and keep new inhabitants. In order to achieve this, it is important that our inhabitants believe what we say, and that they agree with us when we say that Hjelmeland and the region is a good place to reside and live in. Building local pride is therefore important.

The contracting authority needs services within marketing and reputation/branding.

We therefore intend to enter into a framework agreement with one tenderer.

The contract will included assignments such as:

- Work out a tourism and branding strategy for the contracting authority

- Cooperation/dialogue with other tourism actors, municipalities, and counties.

- Plan and carry out relevant measures connected to the tourism strategy and branding strategy, with a focus on creating Hjelmeland as an attractive place to be for both inhabitants, visitors, and businesses. This includes participation/stand at the Gladmat festival, annual summer markets, and Christmas markets in Hjelmelandsvågen, marketing the municipality, and new measures. 

- Be a contact person in the municipality for tourism and branding. The list is not exhaustive and can be changed in the contract period.

Local knowledge and presence will be an important factor for good service provision.