The town of Schlüchtern with about 16,000 inhabitants and a long historical tradition offers a good quality of stay and living. It is the focal point for the surrounding communities. A cultural and meeting centre is currently being built in the Neue Mitte and will go into operation at the end of 2023. Furthermore, an attractive office and residential concept is being implemented by a private project developer on this site of a former department store.
The recognized climatic health resort Schlüchtern is to be made known nationwide with the marketing concept in order to attract even more tourists to the city.
One focus of the marketing concept will be the very creative world of experience in the cultural and meeting center.
Up to three framework contract partners are to be commissioned.
Timeframe: Commission: March 2023
Development of rough concept and coordination with the client until 30.06.23
Development of detailed concept for world of experience until 30.09.23
Completion of website Erlebniswelt until 31.12.23
Framework contract for the development and implementation of the marketing concept for the world of experience and the city of Schlüchtern as well as for tourism promotion.
A minimum of one and a maximum of three framework contract partners are sought. The winner of the procedure develops the overall concept. Should the award negotiations show that the bidders have different thematic priorities in the company, the client reserves the right to divide the concept development between two bidders.
During the implementation (film production, Internet presence, production of advertising brochures, etc.), individual contracts are awarded to the framework contract partners. For this purpose, there is a competition in which not only the price is decisive. The client assumes that the majority of the services are provided by the framework contractual partners or their subcontractors. In individual cases, it is also possible that the commissioned framework contract partner only plans, prepares the invitation to tender and the client awards the services to third-party companies.
The long term of 4 years is due to necessary updates of the individual components of the marketing concept. If necessary, a fundamental revision of the concept can also be commissioned during this period.
There is no legal entitlement to commissioning individual orders. Even if a framework contract partner does not receive an individual order, he cannot assert any fee claims.