Midland Heart requires several graphic designers/creative marketing agencies to be part of a framework to deliver a range of graphic design services over 3 Lots.
Lot 1. General graphic design and print.
— General Leaflets – Scheme leaflets, newsletters.
— Press — Recruitment/awareness adverts.
— Stationery — Letterheads, information pack folders and internal leaflets, posters, pull ups, banners, signage.
— Publications — Reports, evaluation, financial statements, B2B documents and pitches, customer annual reports, up to 100 pages.
— General designs for web/social medias — jpegs, themes, web buttons.
— Concepts and themes — Occasional concepts/designs required for various projects.
— Stand alone elements — Support in creating items required for vehicle livery, promotional materials including branded clothing.
— Event specific — Invitations for email and print, event advertisements, banners and pull up banners.
— Templates — This may include word documents, Powerpoint documents, headers, footers etc.
— Illustrations — Creation of icons, Sketches, Pre-set themes and styles all or some of which may be adapted internally/externally to be developed in to animation to be used across our intranet and internet.
— Print — On occasion there will be a need to include print with some brochure/leaflet design jobs. These will be more bespoke items once or twice a year.
The above list is not exhaustive and it can be quite common for projects to require completely new elements. Formats can vary depending on project but artwork may be required in A4, A5, A6, A7, multiple page brochures, large posters etc.
The estimated Contract value for Lot 1 is approximately 58 000 GBP per annum.
The contract duration will be for a period of 3 years, with an option to extend for a further 2 years subject to satisfactory performance.
The estimated contract value for Lot 1 over the 5 year total duration is approximately 290 000 GBP.
A minimum of the top 5 scoring suppliers will be shortlisted to the ITT stage.
For Lot 1 Midland Heart will award the framework to a minimum of 1 suppliers and a maximum of 4 suppliers.
Lot 2. Creative marketing agency.
— General Leaflets — Scheme leaflets, newsletters.
— Press — Recruitment/awareness adverts.
— Stationery — Letterheads, information pack folders and internal leaflets, posters, pull ups, banners, signage.
— Publications — Reports, evaluation, financial statements, B2B documents and pitches, customer annual reports, up to 100 pages.
— General designs for web/social medias — jpegs, themes, web buttons.
— Concepts and themes — Occasional concepts/designs required for various projects.
— Stand alone elements — Support in creating items required for vehicle livery, promotional materials including branded clothing.
— Event specific — Invitations for email and print, event advertisements, banner pull up banners.
— Templates — This may include word documents, Powerpoint documents, headers, footers etc.
— Creative Campaigns — Support in developing full campaigns to include concepts, artwork suites, occasional sourcing of print and account management. These can include developing new themes/styles for internal initiatives and full scale designs and concepts for exhibitions (e.g stands, promotional materials, stationery etc).
The above list is not exhaustive and it can be quite common for projects to require completely new elements. Formats can vary depending on project but artwork may be required in A4, A5, A6, A7, multiple page brochures, large posters etc.
The estimated Contract value for Lot 2 is approximately 52 000 GBP per annum.
The Contract duration will be for a period of 3 years, with an option to extend for a further 2 years subject to satisfactory performance.
The estimated Contract value for Lot 2 over the 5 year total duration is approximately 260 000 GBP.
A minimum of the top 5 scoring suppliers will be shortlisted to the ITT stage.
For Lot 2 Midland Heart will award the Framework to a minimum of 1 supplier and a maximum of 3 suppliers.
Lot 3 – Digital Communication Agency.
Campaigns — Support in developing full scale digital campaigns to include concepts, artwork suites to include full account management. There will be a focus on digital elements and could include amongst other things microsites, e-books, e-mail designs, QR codes, online campaigns. These can include developing new themes/styles for internal/external initiatives, microsites, infographics, interactive pdfs, editable word documents, ‘buttons’ for web animations for external internet and internal intranet. As Midland Hearts communications begin to have a heavier online presence we will expect our new digital communications agencies to be able to support us with email designs and perhaps facilitation and online publications such as ebooks.
The estimated Contract value for Lot 3 is approximately 12 000 GBP per annum.
The contract duration will be for a period of 3 years, with an option to extend for a further 2 years subject to satisfactory performance.
The estimated contract value for Lot 3 over the 5 year total duration is approximately 60 000 GBP.
A minimum of the top 5 scoring suppliers will be shortlisted to the ITT stage.
For Lot 3 Midland Heart will award the framework to a minimum of 1 supplier and a maximum of 3 suppliers.