Selection of a communication agency for the creation and development of a multi country programme aimed at restore normal market conditions for milk and milk products based on retail and food services sectors. The programme will be implemented in five European countries: Belgium, Denmark, France, Ireland and UK/Northern Ireland.

The multi-country programme subjected has been submitted and accepted by the European Union for a co-financing.

The programme will target:

1) consumers aged — 18-54 years old;

2) food services professionals; and

3) journalists, influencers, B2B medias, key opinion leaders.

The objectives are to:

1) restore normal market conditions in food services demand for Milk and Milk products; and

2) reduce loss of confidence of consumers, taking into account the different market specificities of the five proposing organisations, and focusing on a European Dimension.

The purpose of the brief is the selection of a communication agency for the creation an development of a multi country programme aimed at restore normal market conditions for milk and milk products based on retail and food services sectors.

The multi-country programme subjected has been submitted and accepted by the European Union for a co-financing.