KVG Kieler Verkehrsgesellschaft mbH (KVG) intends to reassify the marketing of analogue and digital vehicle advertising in and on the vehicles in bus transport (transport advertising). The contract will be split into two lots.
Marketing of analogue and digital vehicle advertising in and on the vehicles in bus transport (transport advertising).Lot 1 (analogue vehicle advertising CPV 79340000) includes the marketing service for analogue advertising in and on the KVG's approximately 200 buses (as of March 2022) in regular service.
In the case of transport advertising, this includes the right to market, create and attach vehicle advertising to KVG buses. In return, the contractor owes the payment of a lease.
In doing so, the respective provider is granted the exclusive right to market advertising in the types and formats described without self-promotion for the services of the KVG.
Marketing of analogue and digital vehicle advertising in and on the vehicles in bus transport (transport advertising).Lot 2 (Digital Vehicle Advertising CPV 79340000) involves the creation and operation of a content program (passenger TV) as part of the KVG's own passenger information displays in KVG vehicles, as well as the right to market advertising times (as of March 2022, in 67 vehicles). In return, the contractor owes the payment of a lease.
In doing so, the respective provider is granted the exclusive right to market advertising in the types and formats described without self-promotion for the services of the KVG.