The University is looking to attract tenders against 2 distinct lots:

1. Creative and Production: The development and production of brand and marketing materials, creative concepts, design, artwork, finished materials, research and consultation.

2. Media and Planning: Media campaign planning, media opportunity consultation and evaluation, and media negotiation and buying.

Agencies are invited to tender against 1 or both lots.

The appointed supplier(s) will be required to support the University's Marketing and Communications. Key to the University's strategy is the attraction and conversion of prospective students to enrolments, brand building through all channels and the promotion of the products and services provided by the university and its partners.

The University is keen to develop a better integrated and target driven approach to student recruitment marketing spanning the entire process from early prospect engagement and potentially through to enrolment and retention. Therefore relevant experience around student recruitment demographics and relevant insights around consumer and market behaviours will be a key factor.

The University aims to appoint a supplier for a contract term of three years, with the mutual option to extend the contract for two further one-year periods. The contract will be subject to an initial three month probationary period and annual performance review.