The APAQ-W wishes to enlist the services of a service provider to support it in its purchases of media spaces.

The service provider will have both an advisory role, but will also be planning, negotiating and purchasing advertising space, online and offline.

1) The advice:

The tenderer will have to advise the APAQ-W in the strategic choices of its media plan.

- allocation of the budget between the different media;

- selection of media according to the target audiences of the different campaigns;

- definition of a schedule corresponds to the objectives;

- etc.

2) Support:

Depending on the plans established and at the request of the contracting authority, the tenderer may be required to perform, in particular, for the following tasks:

- negotiation and planning with the selected media;

- the purchase of spaces;

- operational management of online media (SEO optimization, SEA);

- reporting;

- etc.

3) buying space

Depending on the plans established and at the request of the contracting authority, the tenderer may be required to reserve advertising space on behalf of APAQ-W.

The target audience of the campaigns are located in French-speaking Belgium only.

The APAQ-W wishes to enlist the services of a service provider to support it in its purchases of media spaces.

The service provider will have both an advisory role, but will also be planning, negotiating and purchasing advertising space, online and offline.

1) The advice:

The tenderer will have to advise the APAQ-W in the strategic choices of its media plan.

- allocation of the budget between the different media;

- selection of media according to the target audiences of the different campaigns;

- definition of a schedule corresponds to the objectives;

- etc.

2) Support:

Depending on the plans established and at the request of the contracting authority, the tenderer may be required to perform, in particular, for the following tasks:

- negotiation and planning with the selected media;

- the purchase of spaces;

- operational management of online media (SEO optimization, SEA);

- reporting;

- etc.

3) buying space

Depending on the plans established and at the request of the contracting authority, the tenderer may be required to reserve advertising space on behalf of APAQ-W.

The target audience of the campaigns are located in French-speaking Belgium only.