An important element of the European Environment Agency's (EEA's) mandate is to make the environmental information it produces known, available and easily understandable to potential users.

The EEA has formulated a ‘Communication framework’ which outlines how the Agency's communication activities are to support the EEA's multiannual work programme (MAWP), covering the years 2014–2018.

The communication framework attempts to operationalise these objectives and aims to refine the content and improve the accessibility, availability and use of environmental information provided by the EEA. This is done by formulating ‘key narratives’, defining (in broad terms) key target groups and listing priority work areas. In carrying out its communication activities, the EEA regularly supplements internal resources with the capacities and specialised competence of external service providers — also in the area of strategic communication.