The purpose of the product safety campaigns is to make the Danish business community and consumers aware of the UK's position as a third country that does not oblige the country's traders to live up to the rules and standards in the EU. The main purpose is to inform about changed rules, workflows and the pitfalls that the UK's withdrawal has for Danish companies and consumers.

The aim of the campaign is to raise target groups' awareness of the risks associated with trade with a third country, including the UK. The campaign is targeted at Danish consumers.

The aim of the campaign is to raise the target groups' awareness of changing rules, workflows, risks related to trade with a third country, including the UK. The campaign is targeted at Danish traders.