The Hanover Region, Department of Economics and Business Administration. Employment promotion, the Department of Economics of the City of Hanover and hannoverimpuls GmbH intend to award the following new contract from 01.01.2024: Commissioning of an agency as a leading agency for consulting, conception, support and implementation of its market- and target group-oriented communication, advertising and PR measures. As an external specialist for marketing and communication, the leading agency advises its clients on all aspects of communication, with the exception of the online sector, which is advertised separately. The contract is to be awarded in the form of a framework contract. A separate framework agreement is concluded with each client.

The Hanover Region is in charge of the award procedure.

The subject of the contract is the following services:

— strategic consulting and concept development for the marketing/communication of products and services,

— implementation of all communication and marketing tools of the clients in print and digital implementation (design of any kind of advertising campaigns, flyers, brochures, studies, infographics, maps, presentations, advertising material, etc.),

— consulting and further development of new, effective instruments for the marketing of the product and service portfolio,

— if required: planning, coordination and implementation of selected measures in the field of event marketing,

— if required: preparation of texts for brochures, publications, etc.

— adaptation of the current corporate design to the different target groups and tasks,

— Financial processing with advertising media and service providers, in the agency's own name and for its own account, on the basis of the media plans or orders approved by the client.

Further information on the contract can be found in the tender documents.