Data, information and knowledge are currently not available electronically through different systems and in some cases. Only a few information objects such as images or events are managed centrally. All other information objects have “focus systems” with any variants, additions and newly entered objects in other systems. Data input/transfer is largely done without direct coupling. Despite a sometimes high degree of coverage, (already) available information and knowledge are generally relatively intrans-parent beyond the specialist area that supervises the respective application.
Figure: current data, information and knowledge stores
[Source: visitBerlin]
Accordingly, the following results from today's way of working and system support:
? duplication of information management,
? additional work and inconsistencies in updates,
? only limited knowledge of visitBerlin knowledge
as a central production resource,
? limited analytical options for further development
tourism and visitBerlin products as well as
? limited openness to collaborations (web economy) for the purpose of
Securing the future and opening up new business areas.
1.2 Concept, objective
The visitBerlin data hub has three central objectives:
? Optimization in visitBerlin's core business
[Information & advertising],
? Centralized development and deployment
of visitBerlin knowledge,
? Provision of pre-structured information objects such as
general tourist data [internal and external]
The implementation concept envisages establishing the tourism data hub in three stages.
Figure: Development stages visitBerlin data hub
The first stage is primarily aimed at visitBerlin's own internal needs in order to optimize the current update effort and to transparently record and provide visitBerlin knowledge.
With the services advertised here, this first stage is implemented.
In the second stage, analysis options are primarily supplemented by integrated analysis and evaluation of data sets along with the inclusion of external data sets. This is also done with a view to the 2018+ tourism concept, where the focus is on the use of tourist infrastructures with and without reference to visitors and the city-friendly management of this use.
In addition, new business models and business fields can be developed on this basis, including a seamless integration of visitBerlin activities into lifestyle activities/business models on the market of active external providers/platforms. At its core, data becomes the product and the product driver.
1.3 Data sources
With the exception of corporate IT (ERP/CRM), all other systems are integrated or specialized specialist systems. While operations and development are outsourced in a wide range of areas, the technical support and management of content is provided by independent teams in the visitBerlin departments or by a few users in these departments.
With the exception of TOMAS as a central tourist booking and reservation system, the specialist systems are closely linked to the organization, with consequent partial information breaks at the respective area boundaries.
The existing systems can be categorized according to application or technology. With the exception of ERP, specialist applications are web-based or have web user interfaces.
In addition to the central websites accessible via visitberlin.de, numerous specialized websites with different statuses are operated.
Target-group-oriented, the range of information is complemented by APPs.
Tools and projects relate to solutions for specific areas or questions. With the DatenHub, it is also necessary to feed these databases into a networked analysis for the purpose of new insights into tourism, visitor behavior and product/sales opportunities.
Figure: VisitBerlin application/date
For more than 20 years, visitBerlin (Berlin Tourism & Kongress GmbH) has been promoting the Berlin brand worldwide. Today, around 200 employees are active in the capital and on all continents to position Berlin as a tourism and congress metropolis. visitBerlin uses hundreds of events worldwide for presentation, and numerous international journalists and bloggers are supported by visitBerlin on their research trips in Berlin. visitBerlin's Berlin Convention Office acquires conferences, trade fairs and congresses for the German capital.
As a travel company, visitBerlin also offers hotel accommodation and tickets and is the publisher of the official tourist ticket, the Berlin WelcomeCard. visitBerlin operates the Berlin Tourist Information and the Berlin Service Center. On Berlin's official travel portal visitBerlin.de, visitors can find everything they need to know and exclusive offers about their trip to the German capital.
visitBerlin is funded as a public-private partnership by the Berlin Senate. A large part of the budget is generated in-house and reinvested in marketing for the German capital. visitBerlin is considered one of the most successful destination management organizations in Europe.
The company's shareholders are visitBerlin Partner Hotels e.V., the State of Berlin, the Investment Bank Berlin, Berlin Brandenburg Airport GmbH, Messe Berlin GmbH and TMB Tourismus Marketing Brandenburg GmbH.
Detailed information about the client is available at www.visitBerlin.de or about.visitBerlin.de.
The Tourism Data Hub is a central element of the visitBerlin digitalization strategy for the further development of tourism in the state of Berlin.
1.1 Initial situation
Data, information and knowledge are currently not available electronically through different systems and in some cases. Only a few information objects such as images or events are managed centrally. All other information objects have “focus systems” with any variants, additions and newly entered objects in other systems. Data input/transfer is largely done without direct coupling. Despite a sometimes high degree of coverage, (already) available information and knowledge are generally relatively intrans-parent beyond the specialist area that supervises the respective application.
Figure: current data, information and knowledge stores
[Source: visitBerlin]
Accordingly, the following results from today's way of working and system support:
? duplication of information management,
? additional work and inconsistencies in updates,
? only limited knowledge of visitBerlin knowledge
as a central production resource,
? limited analytical options for further development
tourism and visitBerlin products as well as
? limited openness to collaborations (web economy) for the purpose of
Securing the future and opening up new business areas.