The purpose of this specification is the contracting of a service for the execution and implementation of the Galician and national media plan for the Galician Tourism Agency for one year, with the intention of promoting among the population the natural, cultural and gastronomic resources of Galicia,

The object of the contract includes the costs of strategy, research, planting, execution, justification and evaluation of the media campaigns during the term of the framework agreement, as well as the cost of acquiring advertising space in all the media / media that are determined, including in this section all expenses, fees, and taxes derived from the purchase of advertising space.

Depending on the needs of dissemination and communication, it is planned to carry out a minimum of four waves, of regional and national impact throughout the period of validity: 1) Tourism promotion of Galicia in the summer; 2) Awareness and reception of visitors (internal awareness campaign to offer a good treatment to tourists visiting our community), 3) Tourism promotion of Galicia in the autumn; 4) Tourism promotion of Galicia during spring 2024.